Washing powder manufacturers used to put tiny blue particles in their powder that turned white items blue.
But the thing is, advertisers had to ignore it turned whites blue and twist the sales pitch around in such a way that they made it seem like turning whites blue was an improvement.
They had their TV commercial goons ..er.. I mean actors, come out with drivel like "my clothes have a bluey-whiteness that's brighter than ever before".
It was as convincing as my illustration depicts.
Not having a TV for 12 years means I don't know if they still use this sales pitch, but I do know that pink washing liquid turns whites pink.
Not much of an improvement.
GG
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