When detergent brands have laundry based TV ads, they often present it as a "new improved" formula.
For example, when they use white clothes to display the performance of their latest new improved formula, they say things like "It has removed the nasty stains the previous product couldn't remove" or "It's a much brighter white than before", all that kind of nonsense.
However, they seem to keep on forgetting that they are referring to their own previous version of the same product, and not a rival brand.
When they were selling the previous version, they didn't say that it couldn't remove stains or that whites were duller, no, they actually used the same sales pitch as their current new improved formula..!!
So the next time out when they sell the same product and say they have a new improved formula, you can be sure that they will remind you that their current one couldn't remove nasty stains and had duller whites despite current opposing claims.
They've been repeating this never ending sales pitch loop for decades.!!
For example, when they use white clothes to display the performance of their latest new improved formula, they say things like "It has removed the nasty stains the previous product couldn't remove" or "It's a much brighter white than before", all that kind of nonsense.
However, they seem to keep on forgetting that they are referring to their own previous version of the same product, and not a rival brand.
When they were selling the previous version, they didn't say that it couldn't remove stains or that whites were duller, no, they actually used the same sales pitch as their current new improved formula..!!
So the next time out when they sell the same product and say they have a new improved formula, you can be sure that they will remind you that their current one couldn't remove nasty stains and had duller whites despite current opposing claims.
They've been repeating this never ending sales pitch loop for decades.!!
GG
No comments:
Post a Comment